Evolution of the Value of Business Analysis in the Emerging Context

In a world where transformation is the only constant, business analysis has become a critical driver of business value. This presentation will explore how this value has evolved—and the challenges for business analysts.

We will examine the evolution of the business landscape and how needs, solutions, and methodologies have changed over time. We’ll break down the three main types of business projects—improvement, modernization, and innovation—and demonstrate how each contributes strategically to an organization’s success.

However, the real challenge lies in understanding the paradigm shift taking place. Businesses can no longer rely on outdated models. We will explore the emerging paradigm, grounded in system innovation thinking, and discuss why embracing this shift is crucial to staying competitive in today’s dynamic environment.

Additionally, we will trace the evolution of business solutions—from analogue to digital systems, and now towards autonomous solutions powered by artificial intelligence. We’ll address the benefits, the challenges, and most importantly, how to harness these innovations while maintaining strategic control.

Finally, we will reflect on how these emerging changes are redefining the role of business analysis and what professionals must do to anticipate, adapt, and lead in this new landscape.

This presentation is based on my personal insights and professional experience, offering a practical and strategic perspective on the future of business analysis. It is not just an overview of trends—it is a wake-up call for those who seek to create real and sustainable value in their organizations.