In this edition of the IIBA Ottawa-Outaouais BA Book Club, we’re reading Start with Why by Simon Sinek. This influential book explores how leaders and organizations can inspire others by focusing on purpose—their “why”—before explaining the “how” or “what.” Whether you’re a business analyst, a team leader, or just curious about what drives meaningful action, Sinek’s concepts offer a fresh lens through which to view your work and leadership.

We’ll discuss key themes such as the Golden Circle, the biology of decision-making, and how great leaders communicate to spark loyalty and trust. Expect a lively, thought-provoking conversation about how these ideas relate to our roles as BAs—and how we can apply them in our day-to-day work.

Haven’t finished the book? No problem! Whether you’ve read one chapter or all of them, you're welcome to join, share your thoughts, and hear others' perspectives.

Helen Racette, PEng, CBAP®, P2P has led a number of IT and controls projects in the private and public sectors for over 20 years.  From working for an original “Deming’s Disciples” on Statistical Process Control, through the origins of Six Sigma with experience in the automotive industry, to the application of Lean Six Sigma in Nortel as well as Medical and Pharmaceutical manufacturers throughout North America, she constantly strives to develop and share best-in-class deliverables with her teams and clients.  Helen currently works for Health Canada in their Digital Transformation Branch. Helen passed the CBAP® exam in 2017, has been a past speaker at Capital BA Day, and is always looking to expand her network and help share her knowledge while continually learning from others. 

Helen is the founder of this BA Book Club and is the current President of the IIBA Ottawa-Outaouais Chapter.