Warning message

Past event disabled.

January Meeting | Stories and Storytelling in Business

Tuesday, January 21, 2020 -
5:00pm to 7:00pm
 Add to Calendar

January Meeting | Stories and Storytelling in Business

Why is storytelling the secret weapon that successful organizations routinely use to produce exceptional products? Simply put, stories are embedded in the human experience, as we are programmed to engage, consume and interpret stories from a young age. Come and learn how stories can be used to help a product team improve communication and deliver product strategy while preventing churning requirements. Stories convey what data cannot, meaning, emotion, and context. Stories are a a great means to connect disparate ideas. Come and learn how to use stories and storytelling to achieve better product results.

Join us to learn:

  • The when, why and how of storytelling in product strategy
  • How stories can improve the communication within teams
  • How stories improve the accuracy of requirements 
  • How storytelling can improve your practise as a Business Analyst

Event details

Who should attend: Business analysts and professionals who would like to learn to use storytelling as a tool to improve products and services.

When: Tuesday, January 21, 2020 at 17:00 - 19:00

Where: Ottawa Police Association, 141 Catherine St, Ottawa, ON K2P 1C3 (see map)

Fee: $10 for IIBA members | $15 for non-members


A dedicated parking lot of the Ontario Police Association is across the street from the building. After you park your car, please bring your parking ticket to get it stamped at the bar before leaving so you don't have to pay for parking.


5:00 to 5:30 pm - Registration, snacks and socializing 
5:30 to 5:45 pm - Chapter updates & introduction
5:45 to 6:45 pm - Presentation + Q&A
6:45 to 7:00 pm - Door Prize Draw!

About the Facilitator

Ron Gagnier is a champion of customer experience, product design and design thinking. He has worked in the design studios of IBM, started the design program at Halogen Software, been a design consultant with start-ups and enterprise companies for more than 20 years and currently acts as the resident design expert at Invest Ottawa. He is an outspoken advocate for design and delivers fun, memorable workshops around the city.

As a design consultant and business mentor, Ron has observed that sometimes organizations struggle to apply design effectively. Ron works with organizations to develop the design strategy and management practice needed for success. When Ron isn’t evangelizing the merits of design he can be found at a local ice rink with his kids or playing his guitar.




To register, please use the Register Now button. Kindly ignore the 'Product not available' button below.

Online registration closes on January 20, but you can still register at the door!

Event Details: 
January Meeting: Stories and Storytelling in Business
Event Location: 
Ottawa Police Association
Kindly ignore the 'Product not available' button below.
10.00 CAD