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Virtual Lunch and Learn Series | Technique Boutique: Interview Like a Journalist

Tuesday, February 14, 2023 -
11:30am to 12:30pm

Virtual Lunch and Learn Series | Technique Boutique: Interview Like a Journalist - Uncover Information and Build Relationships Using Interviews


What’s the technique you use when you need questions answered by a stakeholder? An interview, right? Now, what’s the best technique to use to build relationships with stakeholders while getting insight into their priorities, pain points and ideas? 

An interview! 

Interviewing is a simple technique that seems like one thing but, when done well, creates trust, builds relationships and uncovers unspoken information from your stakeholders. 
In this talk, we’ll dive into the details of how to interview and how to develop your interviewing skills so you can interview like a journalist.

Learning Objectives:

In this session you will:

  • Learn how to prepare for an interview 
  • Learn how to ask questions well
  • Understand the soft skills that are essential for interviewers

About our facilitator:



Susan Moore, IIBA Community Engagement Manager


Susan Moore is the Community Engagement Manager at the International Institute of Business Analysis (IIBA). She is a Product Management professional with more than 20 years’ experience in the Finance and Insurance industries. Before coming to IIBA, Susan worked in Business Analysis and Project Management roles, incorporating business analysis leadership and agile practices into the business analysis teams where she worked. Susan also writes on these topics at TheVirtualBACoach.com. Susan holds several business analysis and Agile certifications including IIBA’s Agile Analysis Certification.

Event details: 


Event Agenda: Times are in EST

  • 11:30 am - 11:35 am   Welcome & Introductions
  • 11:35 am - 12:25 pm   Presentation and Q&A
  • 12:25 pm - 12:30 pm   Wrap Up

Who should attend: Open to all

When: February 14, 2023


  • 11:30 AM to 12:30 PM Eastern Time UTC-5 (Palmetto/Ottawa-Outaouais Chapter)
  • 12:30 PM to 1:30 PM Atlantic Time UTC-4 (Halifax Chapter)

Where: Virtually on Zoom (Zoom link provided at the bottom of the registration confirmation email)

Cost: FREE

CDUs / PD Hours: 1 CDU / 1 PD Hour (only for ECBA exam applications)



To register, please use the Register Now button.

About the Virtual Lunch and Learn | Technique Boutique:


The Lunch and Learn series is a multi-chapter virtual event co-hosted with the IIBA Halifax, Ottawa-Outaouais, and Palmetto chapters. The Technique Boutique gives an opportunity to do a deep dive into one of the many techniques a business analyst may use. Take a break from your workday to enhance your business analysis skillset and share your knowledge with your fellow BAs.

Event Details: 
Virtual Lunch and Learn Series | Technique Boutique: Interview Like a Journalist
Event Location: