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At our May chapter meeting, Georges Bryson will guide us through becoming more effective business analysts. He'll explore the power of stories, metaphors, and visuals in enhancing our communication skills, connecting techniques and approaches from personal and business perspectives.

[Virtual] May Meeting | I Seem to be a Verb

7Cs of Being a Fantastic Business Analysis Professional

There is a major difference between DOING business analysis and being a business analyst … from a strategic and tactical perspective. This broad-brush presentation using a bicycle as a metaphor, should tease your curiosity factor and stimulate the continuous learning itch all BA professionals must maintain to be effective change leaders, co-creating/co-designing new tomorrowstoday, with our precious stakeholders.

Learning Objectives:

In this session you will learn:

  • The 7Cs of being a fantastic business analysis professional
  • The art/science of leveraging stories, metaphors and visuals to amplify your communications
  • Connect-the-dots from 2 perspectives: personal and business, with various business analysis techniques and approaches.

Event Details:

Event Agenda:

  • 6:00 - 6:10 Virtual Networking
  • 6:10 - 6:25 Welcome & Introductions
  • 6:25 - 7:25 Presentation and Q&A
  • 7:25 - 7:30 Wrap Up

When: Tuesday, May 21, 2024, 6:00 - 7:30 p.m. EDT (UTC -4)

Where: Zoom meeting login information will be provided prior to the event

Who should attend: Open to all

Fee: Free for any IIBA Members | $10 for Non-Members

CDUs/PD Hours: 1 CDU

About the Facilitator:


Georges Bryson is an experienced enterprise senior Business Analysis professional who has worked extensively in R&D, IT and telco across multiple domains, in North America and the Middle East. He has been a change leader for the development and introduction of new systems, processes, procedures. He has also delivered various types of training to thousands of professionals, working closely, with COPs and COEs, on enterprise project tools, processes and techniques.

  • Georges is VP Professional Development - IIBA Montreal Chapter since 2008 and has been an active member of IIBA for the last 20 years. He retains IIBA CBAP and CPOA professional certifications as well as ITIL, PSM, BSAC, LSS and CSTE certifications.
  • Georges was also a Business Analysis and Business Architecture instructor/course designer at Université Laval for 7 years (MCBA program).
  • He has been teaching strategic and tactical business analysis at McGill University for the last 13 years (numerous courses, workshops, special assignments). Georges is a graduate of Concordia University / McGill University.


VP Professional Development