Why Every CEO, Entrepreneur, and Manager Needs Business Analysis
Jan. 20, 2026 6:00 p.m. - 7:30 p.m.
Event Description
Drawing from her unique journey as a marketing executive, CEO of WAT&CO (Cameroon), regional technology leader (Tingtel Pay across Africa), and entrepreneur building Flaunel Technology Inc. in Canada, Bertinie reveals how the BABOK® framework complements and amplifies her strategic principles.
This session shatters the misconception that business analysis belongs only to IT departments. Through compelling real-world case studies, Bertinie demonstrates how vision combined with BA discipline transforms organizations.
This session shatters the misconception that business analysis belongs only to IT departments. Through compelling real-world case studies, Bertinie demonstrates how vision combined with BA discipline transforms organizations.
Learning Objectives
Participants will learn how to:
- Expand BA career scope beyond IT: Recognize opportunities and differentiation in non-IT industries and leadership roles where BABOK expertise is underrepresented.
- Recognize BABOK as an enterprise discipline, not just an IT function: Discover how strategy analysis, enterprise analysis, business process management, and other BABOK knowledge areas apply across marketing, operations, finance, healthcare, non-profits, and other sectors.
- Build a strategic career path: Whether as a business analyst, executive, entrepreneur, or organizational leader; understand how marketing thinking and business analysis discipline create competitive advantage.
About the Facilitator: Bertini Flaura Ndjanko, CBAP®, ADM.A.
Bertinie Flaura Ndjanko is a Certified Business Analysis Professional (CBAP®) and Chartered Administrator (Adm.A.) with a rare and powerful combination of expertise: marketing executive, CEO, technology innovator, and organizational architect. As the founder of Flaunel Technology Inc., she discovered firsthand that mastering business analysis competencies was essential to succeeding as an enterprise manager, a revelation that transformed her approach to business management and digital transformation.
Bertinie specializes in helping SMEs and non-profit organizations navigate digital transformation through practical application of business analysis mindsets and principles.
Bertinie specializes in helping SMEs and non-profit organizations navigate digital transformation through practical application of business analysis mindsets and principles.
Event Details
Event Agenda:
- 6:00 - 6:10 Virtual Networking
- 6:10 - 6:25 Welcome & Introductions
- 6:25 - 7:25 Presentation and Q&A
- 7:25 - 7:30 Wrap Up
Who should attend:
Open to all. This session is ideal for business analysts, executives, entrepreneurs, marketing professionals, and anyone interested in understanding how business analysis extends beyond IT into strategic organizational leadership.
Fee:
Free for any IIBA Members | $10 for Non-Members
Note that IIBA Members must be logged in for the IIBA Member rate to appear during registration.
Troubleshooting Your Registration
You’ve logged in but there is no REGISTER NOW button.
- Check the event’s date and time. The event may have ended.
- You may have already registered for the event. Go to My Events page (login required) to view your upcoming webinars.
How to Cancel Your Registration
Return to your Zoom confirmation or reminder email and select the link to edit or cancel your registration.
CDUs/PD Hours:
1 CDU towards recertification