Event Description
Imagine a world where strategic decisions are made without the critical insights of those who know the business best—the business analysts. In too many organizations, this is the reality, and the consequences are dire: brilliant strategies that falter in execution, opportunities missed, and competitive edges dulled. In this provocative session, we’ll dive into the untapped potential of business analysts as the unsung heroes of strategic success. We'll reveal how sidelining them from strategy discussions is not just a mistake—it's a missed opportunity that could spell the difference between success and failure in today’s fast-paced market.
Through this presentation, we’ll demonstrate the transformative power of including business analysts at the strategy table. You’ll discover how their unique perspective can sharpen your strategic vision, align it with operational realities, and drive innovation that sticks.
This isn't just about closing the gap between strategy and execution—it's about reimagining the role of business analysis as the beating heart of strategic decision-making. Prepare to be inspired, challenged, and equipped with bold ideas to make business analysts indispensable to your strategic success.
Learning Objectives
In this session you will learn:
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Strategic business analysis
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Links to business architecture
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Prioritizing Business value
Event Details
Event Agenda:
- 6:00 - 6:10 Virtual Networking
- 6:10 - 6:25 Welcome & Introductions
- 6:25 - 7:25 Presentation and Q&A
- 7:25 - 7:30 Wrap Up
Who should attend:
Open to all
Fee:
Free for any IIBA Members | $10 for Non-Members
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CDUs/PD Hours:
1 CDU
About the Facilitator: Maxime Lacasse
Maxime Lacasse is first and foremost a versatile human being. As an architecture and portfolio strategist at iA Financial Group by day, he explores the business value of projects. By night, he shares his expertise as a lecturer in business analysis at Université Laval. On weekends, as a volunteer, he guides young professionals through the mentoring platform Academos and acts as strategic advisor to the Alliance des Ukrainiens de Québec. Former General Manager of the IIBA Quebec Region from 2021 to 2023, Maxime is passionate about the great practice of business analysis, and is constantly on the intellectual edge, exploring the root causes and value creation of every decision. Attend his presentation on September 17 and discover the essence of a hyperactive mind. Psst. You'll want to read his newsletter: CinqPourquoi."