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February 2023 Meeting | Introduction to Design Thinking Methods

Tuesday, February 21, 2023 -
6:00pm to 7:30pm

February Meeting | Introduction to Design Thinking Methods  


In today's business environment, we need new tools and models to operate in a more flexible, discovery-driven world. Design Thinking has emerged as a successful methodology that teams use to approach problem-solving and delivery of innovative solutions that delight their customers.

In this interactive session using "Mentimeter", attendees will learn the benefits of incorporating Design Thinking methodologies on projects for increased customer alignment and business impact. This presentation provides participants with a high-level overview of Design Thinking methods and tools. The presenter will use case studies to show how to successfully integrate design methods into projects with lessons learned and unique outcomes.

Learning Objectives:

In this session you will learn:

  • High-level introduction to Design Thinking
  • Hands-on experience that being visual is crucial to communication
  • The importance of using User Personas on projects

Event Details:

Event Agenda:

  • 6:00 - 6:10 Virtual Networking
  • 6:10 - 6:25 Welcome & Introductions
  • 6:25 - 7:25 Presentation and Q&A
  • 7:25 - 7:30 Wrap Up

When: Tuesday, February 21, 2023, 6:00 - 7:30 pm EDT

Where: Zoom meeting login information will be provided prior to the event

Who should attend: Open to all

Fee: $5 for IIBA Members | $10 for Non-Members


About the Facilitator:

Bruce Gay, PMP, CSM

Bruce Gay, PMP, helps individuals improve their business skills, become better leaders and achieve professional greatness. For the past 15 years, Bruce managed product teams that incoporated UX Design and Design Thinking methodologies into their product development processes. In his current role, Bruce manages a group of project managers supporting a portfolio of product development and technology deployments for a large healthcare system. 

Bruce lives in Pittsburgh, USA with his wife, two daughters and his dogs. He is an active volunteer with PMI Pittsburgh chapter and was Director of coporate sponsorship for several years. Bruce shares his experiences and ideas on twitter:@brucegay and  www.astrevo.com


To register, please use the Register Now button.

Event Details: 
February Meeting | Introduction to Design Thinking methods
Event Location: 
Virtual Meeting
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0.00 CAD