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Skills Workshop | Introduction to Discovery Driven Innovation

Saturday, November 17, 2018 -
8:15am to 4:30pm
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IIBA® Ottawa-Outaouais is pleased to host a full-day workshop, "Introduction to Discovery Driven Innovation", as part of the Chapter’s growing Skills™ Workshops and Masterclasses - a professional development series designed specifically for BAs by BAs.

Facilitated by Michael Lachapelle

Overview and Purpose

In every organization there is a tension between the execution of current business and the development of new business, and new products and services. Where execution builds on the known and the predicted, innovation concerns itself with the unknown and the uncertain. These two complementary elements of business require two very different approaches.

In this workshop Michael Lachapelle will guide you through the important building blocks of a discovery driven innovation approach. He will introduce and walkthrough the discovery mindset, methods and some of the important tools for innovation. Participants will be in engaged in peer discussions and hands on exercises of some tools.

BABOK® Version 3 sections: 4.2 Elicitation, 7.1 Model Requirements, 9.3. Business Knowledge, 10.8 Business Model Canvas


Why Discovery Driven Innovation

  • Execution versus Innovation
  • Design Thinking versus Design Methods
  • Methods for discovery

Understanding customer motivations

  • Job-To-Be-Done concept
  • Profiling customers
  • Jobs-Gains-Pains

Designing value propositions

  • VP and the offer of products, services and features
  • Gain creators and pain relievers

Working with the Business Model Canvas

  • Walkthrough of the BMC
  • Rules and practices
  • Go to market strategy

Importance of testing your ideas.

Event Details

When: Saturday, November 17, 2018

Where: Cartier Place Suite Hotel, 180 Cooper Street, Ottawa, Ontario, K2P 2L5 (map)

Cost: $83 for IIBA members | $110 for non-members

Who: Business Analysts at the novice to intermediate level

PDs and CDUs: 7 CDUs - The event is recognized for Professional Development hours (PD Hours) for the certification application, and Continuing Development Units (CDU) for recertification.Access to the building: TBC

Parking: Daily indoor parking is available for $15.00 per vehicle per day plus taxes. Please see the front desk before entering the garage to pick up a slide card. Entry to and exit from the parking garage cannot be accessed without this card.  
OR street parking is available.


  • Workshop doors open at 8:15 a.m.
  • Morning Session 9:00 a.m. to 12:00 p.m.
  • Afternoon Session 1:00 p.m. to 4:00 p.m.
  • Workshop close and prize draw at 4:30

Lunch is not provided; however, there are numerous restaurants nearby, or you can bring a lunch to the meeting room.

Note: Attendees should avoid wearing strong perfumes/colognes as a courtesy to others who might have sensitivities.


To register for this workshop, please use the Register Now button to purchase tickets on the Eventbrite page. Kindly ignore the 'Out of Stock' box below.

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We look forward to seeing you on November 17th, 2018!


Event Details: 
About the instructor: Michael Lachapelle Michael has more than 18 years experience in business design, enterprise business analysis, strategic management, and product and service innovation. Michael has worked with clients from many sectors: private, public, not-for-profit, member-based organizations and government. His clients range from established multi-national organizations and businesses to small enterprises and early-stage startups. An independent consultant, Michael works with senior executives and founders helping them better align, communicate and change the way they do business. He coaches individuals and small teams; helps organizations implement business design methods; and facilitates product, service and business innovation initiatives.
Event Location: 
Cartier Place Suite Hotel, 180 Cooper Street, Ottawa, Ontario, K2P 2L5
Michael Lachapelle
NOTE: To purchase tickets, please use the Eventbrite link above and ignore the 'Out of Stock' box below
0.00 CAD