Skills Workshop | Introduction to Discovery Driven Innovation
IIBA® Ottawa-Outaouais is pleased to host a full-day workshop, "Introduction to Discovery Driven Innovation", as part of the Chapter’s growing Skills™ Workshops and Masterclasses - a professional development series designed specifically for BAs by BAs.
Facilitated by Michael Lachapelle
Overview and Purpose
In this workshop Michael Lachapelle will guide you through the important building blocks of a discovery driven innovation approach. He will introduce and walkthrough the discovery mindset, methods and some of the important tools for innovation. Participants will be in engaged in peer discussions and hands on exercises of some tools.
BABOK® Version 3 sections: 4.2 Elicitation, 7.1 Model Requirements, 9.3. Business Knowledge, 10.8 Business Model Canvas
Outline
Why Discovery Driven Innovation
- Execution versus Innovation
- Design Thinking versus Design Methods
- Methods for discovery
Understanding customer motivations
- Job-To-Be-Done concept
- Profiling customers
- Jobs-Gains-Pains
Designing value propositions
- VP and the offer of products, services and features
- Gain creators and pain relievers
Working with the Business Model Canvas
- Walkthrough of the BMC
- Rules and practices
- Go to market strategy
Importance of testing your ideas.
Event Details
When: Saturday, November 17, 2018
Where: Cartier Place Suite Hotel, 180 Cooper Street, Ottawa, Ontario, K2P 2L5 (map)
Cost: $83 for IIBA members | $110 for non-members
Who: Business Analysts at the novice to intermediate level
PDs and CDUs: 7 CDUs - The event is recognized for Professional Development hours (PD Hours) for the certification application, and Continuing Development Units (CDU) for recertification.Access to the building: TBC
Parking: Daily indoor parking is available for $15.00 per vehicle per day plus taxes. Please see the front desk before entering the garage to pick up a slide card. Entry to and exit from the parking garage cannot be accessed without this card.
OR street parking is available.
- Workshop doors open at 8:15 a.m.
- Morning Session 9:00 a.m. to 12:00 p.m.
- Afternoon Session 1:00 p.m. to 4:00 p.m.
- Workshop close and prize draw at 4:30
Lunch is not provided; however, there are numerous restaurants nearby, or you can bring a lunch to the meeting room.
Note: Attendees should avoid wearing strong perfumes/colognes as a courtesy to others who might have sensitivities.
Registration
To register for this workshop, please use the Register Now button to purchase tickets on the Eventbrite page. Kindly ignore the 'Out of Stock' box below.
